CRM Software

Results

+23% - increase in product shortlist placements

Opportunities

• Companies ask AI which CRM to choose or which tool to switch to.
• Intent is high and switching decisions happen fast.
• Being recommended first generates qualified, ready-to-convert trials.

What We Did

• Synced the CRM with AI queries like “best CRM for sales teams”, “simple CRM for SMB”, “CRM alternatives to X competitor”.
• Highlighted product strengths AI captures: ease of onboarding, feature depth, integrations and success metrics.
• Positioned the platform as a top alternative for switching users.

Business Impact

• More predictable MRR growth from higher-retention accounts.
• Reduced reliance on expensive SaaS directories and ads.
• Better margins thanks to higher-quality user segments.